Leading event equipment supply company Energy Generator Hire Limited, based in Aylesbury, Buckinghamshire, has recently added a record beating 51 John Deere Gator 4x4 utility vehicles to its UK hire fleet, which now numbers in excess of 170 units.
Supplied by Farol Limited of Milton Common near Thame in Oxfordshire and supported by John Deere Financial, the purchase of the XUV 855D two-seater models was already the largest single order for Gators in the UK, before they were joined shortly afterwards by another 12 S4 four-seater versions to keep up with customer demand.
Energy Generator Hire was established in 2004 with just one generator by owner and managing director Tom Carr, who identified a market opportunity to offer a one stop shop, full turnkey service to the events industry.
The company now specialises in short, medium and long term hire of power and generation equipment to various industry sectors, including events, construction, motor racing and, in the near future, the equestrian market. Energy will also be venturing into the electric vehicles sector in line with its sustainability and environmental policies.
“I was always intrigued by the events industry, and initially concentrated on temporary power supply services,” says Tom. "On visiting customer venues more frequently, we soon realised that all-terrain vehicles were also in great demand, and so expansion of The Energy Group began naturally from there.”
Energy bought its first John Deere Gator in 2015, initially for use at the company’s premises, but it wasn’t long before enquiries for the vehicle started flooding in. Due to Energy’s longstanding relationship with Farol area sales manager John Bennetts and John Deere Financial, the Gator fleet has increased rapidly due to a mix of repeat custom and new business.
“When you delve into a new aspect of any business, market and product research are key,” says Tom. “We studied all types of machine in the ATV market, and after gaining feedback from our clients, particularly festival organisers, it was John Deere who stood out as the number one choice.
“The new Gators were ordered with full specification to ensure they meet all our customers’ needs, delivering a premium product to stand alongside our first-rate service. They are fast becoming the industry standard and are more often than not requested by the end user due to their reliability and durability.
“We’ve found that the John Deere Gator can handle all kinds of terrain with ease, and due to their high specification they can also be used safely and efficiently 24 hours a day by our ever-expanding client base, both indoors if required as well as outdoors. In addition, all of our hire vehicles are Trackered and barcoded, not only for security but also to ensure fleet management and logistics are streamlined.
“This is vital, considering that the company’s entire machinery fleet now numbers more than 500 units. Add to this the fully comprehensive and strict maintenance schedule entrusted to Farol, and we can offer complete peace of mind to our clients countrywide.”
John Deere Financial area sales manager Christophe Verteneuil says: “This deal was the perfect example of consulting with a valued client to ensure the best available package was structured to suit both our lending criteria and the customer’s needs.
“Primarily, to manage a transaction of this scale, we arranged a credit line after gaining an understanding of Tom’s business challenges and opportunities. Flexibility was key, from identifying the most suitable financial product to being adaptable with regards to the payment schedule, which we were able to match to the seasonal cashflow of the business.”
Tom Carr adds: “Residual value is also very important when undertaking an investment of this magnitude. John Deere Gators, when serviced and maintained correctly, hold their market value well and this is extremely beneficial when renewing our fleet.”